00514nam a2200217Ia 4500001000700000003000400007008004500011010001100056020001700067041001400084100001900098700001600117700001800133245004400151260003600195300001100231650001400242650001400256650001400270082001200284012312LIB220712b2006        py ||||| |||| 00| 0 spa d  a012312  a950-12-10056  aEspañol  aKotler, Philip  aBloom, Paul  aHayes, Thomas  aEl marketing de servicios profesionales  bPaidós,aBuenos Aires :c2006  a424 p.  aMARKETING  aPROMOCION  aSERVICIOS  a658.809