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  <titleInfo>
    <title>Marketing para instituciones educativas: guía para planificar la captación y retención de alumnos</title>
  </titleInfo>
  <name type="personal">
    <namePart>Manes, Juan Manuel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Buenos Aires</placeTerm>
    </place>
    <publisher>Granica</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">| 0</languageTerm>
  </language>
  <language>
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  <language>
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  <language>
    <languageTerm authority="iso639-2b" type="code">l</languageTerm>
  </language>
  <physicalDescription>
    <extent>135 p.</extent>
  </physicalDescription>
  <subject>
    <topic>EDUCACION</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>MARKETING EDUCACIONAL</topic>
  </subject>
  <subject>
    <topic>MARKETING DIRECTO</topic>
  </subject>
  <subject>
    <topic>CRM</topic>
  </subject>
  <classification authority="ddc">371.207</classification>
  <identifier type="isbn">950-1641-450-5</identifier>
  <identifier type="lccn">011560011561</identifier>
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    <recordCreationDate encoding="marc">220712</recordCreationDate>
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