TY - BOOK AU - Brry, Michael J.A AU - Linoff, Gordon S TI - Data mining techniques for marketing, sales, and customer relationship management SN - 0-471-47064-3 U1 - 658.802 PY - 2004/// CY - Indiana poll PB - Wiley Publishing KW - ALGORITMOS KW - DATA MINING KW - BUSINESS KW - DATA PROCESING ER -