Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management Brry, Michael J.A creator Linoff, Gordon S text Indiana poll Wiley Publishing 2004 2a ed. monographic | 0 Esp año l 642 p. ALGORITMOS DATA MINING BUSINESS DATA PROCESING 658.802 0-471-47064-3 010590 220712 010590