TY  - BOOK
AU  - Dyché, Jill
TI  - The crm handbook: a business guide to customer velatioship management
SN  - 0-201-73062-6
U1  - 658.812 
PY  - 2002///
CY  - Boston
PB  - Addison - Wesley
KW  - MARKETING
KW  - BUSINNES
KW  - MANAGEMENT
ER  -