TY  - BOOK
AU  - Bok, Derek
TI  - Universities in the marketplace: the commercialization of higher education
SN  - 0-691-11412-9
U1  - 378 
PY  - 2003///
PB  - Princeton University
KW  - EDUCACION SUPERIOR
KW  - ADMINISTRACION EDUCACIONAL
N1  - The roots of commercialization. Avoiding bias. Athletics. Scientific research. Education. The benefits and costs of commercialization. Reforming athletics. Protecting the integrity of research. Preserving educational values. Living up to the rules. Seizing the moment. Notes. Index
ER  -