Bok, Derek <br/><br/>
Universities in the marketplace: the commercialization of higher education 

 -  Princeton University,  2003 
 - 233 p. 
<br/><br/>The roots of commercialization. Avoiding bias. Athletics. Scientific research. Education. The benefits and costs of commercialization. Reforming athletics. Protecting the integrity of research. Preserving educational values. Living up to the rules. Seizing the moment. Notes. Index 
<br/><br/><label>ISBN: </label>0-691-11412-9 
<br/><br/><label>LCCN: </label>010103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EDUCACION SUPERIOR<br/>ADMINISTRACION EDUCACIONAL
<br/><br/><label>Dewey Class. No.: </label>378