Ries, Al <br/><br/>
Marketing de guerra 

 - ed rev 
 - Madrid :  McGraw-Hill,  1999 
 - 141 p. 
<br/><br/><label>ISBN: </label>84-7615-569-7 
<br/><br/><label>LCCN: </label>007914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>COMPETENCIA<br/>ESTRATEGIA
<br/><br/><label>Dewey Class. No.: </label>658.8