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  <titleInfo>
    <title>Las mejores prácticas: soluciones para dar a conocer un servicio excepcional, crecer, reducir costes y multiplicar los beneficios</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hiebeler, Robert</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kelly, Thomas B</namePart>
  </name>
  <name type="personal">
    <namePart>Ketteman, Charles</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Gestión 2000</publisher>
    <dateIssued>1999</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">| 0</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Esp</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">año</languageTerm>
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  <language>
    <languageTerm authority="iso639-2b" type="code">l</languageTerm>
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  <physicalDescription>
    <extent>237 p.</extent>
  </physicalDescription>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>COSTOS</topic>
  </subject>
  <subject>
    <topic>BENEFICIOS</topic>
  </subject>
  <subject>
    <topic>BENCHAMARKING</topic>
  </subject>
  <subject>
    <topic>AUDITORIAS</topic>
  </subject>
  <subject>
    <topic>MERCADOS</topic>
  </subject>
  <subject>
    <topic>CLIENTE</topic>
  </subject>
  <subject>
    <topic>NECESIDADES</topic>
  </subject>
  <subject>
    <topic>DISEÑO</topic>
  </subject>
  <subject>
    <topic>PRODUCTOS</topic>
  </subject>
  <subject>
    <topic>SRERVICIOS</topic>
  </subject>
  <subject>
    <topic>COMERCIO</topic>
  </subject>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">82-8088-368-5</identifier>
  <identifier type="lccn">007863</identifier>
  <recordInfo>
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