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  <titleInfo>
    <title>Manual de relaciones públicas empresariales e institucionales</title>
  </titleInfo>
  <name type="personal">
    <namePart>Barquero</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Cabrero,José  Daniel,Dr</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Gestión 2000</publisher>
    <dateIssued>1999</dateIssued>
    <edition>2a ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">| 0</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Esp</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">año</languageTerm>
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  <language>
    <languageTerm authority="iso639-2b" type="code">l</languageTerm>
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  <physicalDescription>
    <extent>763 p.</extent>
  </physicalDescription>
  <subject>
    <topic>RELACIONES PUBLICAS</topic>
  </subject>
  <subject>
    <topic>COMUNICACION</topic>
  </subject>
  <subject>
    <topic>INFORMACION</topic>
  </subject>
  <subject>
    <topic>FUNCIONES</topic>
  </subject>
  <subject>
    <topic>AUDITORIA</topic>
  </subject>
  <subject>
    <topic>MOTIVACION DEL EMPLEADO</topic>
  </subject>
  <subject>
    <topic>METODOLOGIA</topic>
  </subject>
  <subject>
    <topic>TECNICAS DE ESTUDIO</topic>
  </subject>
  <subject>
    <topic>PERSUACION</topic>
  </subject>
  <subject>
    <topic>OPINION</topic>
  </subject>
  <subject>
    <topic>CANALES</topic>
  </subject>
  <subject>
    <topic>CONSOLIDACION</topic>
  </subject>
  <subject>
    <topic>EMPRESA</topic>
  </subject>
  <subject>
    <topic>IMAGEN</topic>
  </subject>
  <subject>
    <topic>MATERIAS PRIMAS</topic>
  </subject>
  <subject>
    <topic>PACTOS</topic>
  </subject>
  <subject>
    <topic>CREACION</topic>
  </subject>
  <subject>
    <topic>ORGANIZACION</topic>
  </subject>
  <subject>
    <topic>MEDIO AMBIENTE</topic>
  </subject>
  <subject>
    <topic>PRENSA</topic>
  </subject>
  <subject>
    <topic>REVISTAS</topic>
  </subject>
  <subject>
    <topic>AUDIOVISUALES</topic>
  </subject>
  <subject>
    <topic>TELEVISION</topic>
  </subject>
  <subject>
    <topic>RADIO</topic>
  </subject>
  <subject>
    <topic>CONFERENCIAS</topic>
  </subject>
  <subject>
    <topic>CINE</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <classification authority="ddc">659.2</classification>
  <identifier type="isbn">84-8088-328-6</identifier>
  <identifier type="lccn">007411</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">220712</recordCreationDate>
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