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  <titleInfo>
    <title>Marketing: las ventas en el plan de marketing</title>
  </titleInfo>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Deusto</publisher>
    <dateIssued>1991</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">| 0</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Esp</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">año</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">l</languageTerm>
  </language>
  <physicalDescription>
    <extent>720 p.</extent>
  </physicalDescription>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>ORGANIZACION</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIA</topic>
  </subject>
  <subject>
    <topic>VENTAS</topic>
  </subject>
  <subject>
    <topic>PLANIFICACION</topic>
  </subject>
  <subject>
    <topic>CONDICIONANTES FINANCIEROS</topic>
  </subject>
  <subject>
    <topic>SISTEMA DE INFORMACION</topic>
  </subject>
  <subject>
    <topic>MARKETING AUDIT</topic>
  </subject>
  <subject>
    <topic>MARKETING DIRECTO</topic>
  </subject>
  <subject>
    <topic>TELEMARKETING</topic>
  </subject>
  <subject>
    <topic>COMERCIO INTERNACIONAL</topic>
  </subject>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">84-395-1327-5</identifier>
  <identifier type="lccn">000675</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">220712</recordCreationDate>
    <recordIdentifier source="LIB">000675</recordIdentifier>
  </recordInfo>
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