Diccionario de marketing 

 - Madrid :  Cultural,  1999 
 - 400 p. 
<br/><br/><label>ISBN: </label>84-8055-255-7 
<br/><br/><label>LCCN: </label>006918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DICCIONARIOS<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>R 658.803