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  <titleInfo>
    <title>Dirección de marketing y ventas</title>
  </titleInfo>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>Cultural</publisher>
    <dateIssued>1998</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">| 0</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Es</languageTerm>
  </language>
  <physicalDescription>
    <extent>303 p.</extent>
  </physicalDescription>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>VENTAS</topic>
  </subject>
  <subject>
    <topic>DIRECCION</topic>
  </subject>
  <subject>
    <topic>PLANIFICACION</topic>
  </subject>
  <subject>
    <topic>ORGANIZACION</topic>
  </subject>
  <subject>
    <topic>VENDEDORESORGANIZACION</topic>
  </subject>
  <subject>
    <topic>ARTE DE VENDER</topic>
  </subject>
  <subject>
    <topic>EVALUACION</topic>
  </subject>
  <subject>
    <topic>CONTROL</topic>
  </subject>
  <subject>
    <topic>VENTAS POR TELEFONO</topic>
  </subject>
  <subject>
    <topic>AUDITORIA</topic>
  </subject>
  <subject>
    <topic>PROMOCION DE VENTAS</topic>
  </subject>
  <subject>
    <topic>SERVICIOS</topic>
  </subject>
  <classification authority="ddc">658.81</classification>
  <identifier type="isbn">84-8055-220-4</identifier>
  <identifier type="lccn">006820</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">220712</recordCreationDate>
    <recordIdentifier source="LIB">006820</recordIdentifier>
  </recordInfo>
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