Cateora, Philip R <br/><br/>
Marketing internacional 

 - 8a ed 
 - México :  McGraw-Hill,  1997 
 - 864 p. 
<br/><br/><label>ISBN: </label>84-8086-172-X 
<br/><br/><label>LCCN: </label>006129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING INTERNACIONAL
<br/><br/><label>Dewey Class. No.: </label>658.8