TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H
TI  - A preface to marketing management
SN  - 0-256-20281-8
U1  - 658.8 
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - MARKETING
KW  - ADMINISTRACION DE MARKETING
ER  -