Peter, J. Paul <br/><br/>
A preface to marketing management 

 - 7a ed 
 - Chicago :  Irwin,  1996 
 - 368 p. 
<br/><br/><label>ISBN: </label>0-256-20281-8 
<br/><br/><label>LCCN: </label>005984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADMINISTRACION DE MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8