Lovelock, Cristopher H <br/><br/>
Mercadotecnia de servicios 

 - 3a ed 
 - México :  Prentice-Hall Hispanoamericana,  1997 
 - 661 p. 
<br/><br/><label>ISBN: </label>968-880-858-X 
<br/><br/><label>LCCN: </label>005976007070012728012729015121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING DE SERVICIOS
<br/><br/><label>Dewey Class. No.: </label>658.809