TY  - BOOK
AU  - Stanton, William J
AU  - Etzel, Michael J
AU  - Walker, Bruce J
TI  - Fundamentos de marketing
SN  - 970-10-0894-4
U1  - 658.8 
CY  - 10a ed
PB  - McGraw-Hill
KW  - MARKETING
KW  - ADMINISTRACION
ER  -