00550nam a2200217Ia 4500001000700000003000400007008004500011010001100056020001800067041001400085100003100099700002800130245004700158260003500205300001100240650001400251650001600265650002700281650001400308082001000322004197LIB220712b1996        py ||||| |||| 00| 0 spa d  a004197  a970-10-1166-X  aEspañol  aRodríguez Estrada, Mauro  aEscobar Rivero, Ricardo  aCreatividad en el servicio: una estrategia  bMcGraw-Hill,aMéxico :c1996  a128 p.  aMARKETING  aCOMPRAVENTA  aESTRATEGIA COMPETITIVA  aSERVICIOS  a658.8