Jacques Lambin, Jean <br/><br/>
Casos prácticos de marketing 

 - Madrid :  McGraw-Hill,  1995 
 - 427 p. 
<br/><br/><label>ISBN: </label>84-481-1649-6 
<br/><br/><label>LCCN: </label>004198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8