Kotler, Philip <br/><br/>
Mercadotecnia 

 - 6a ed 
 - México :  Prentice-Hall Hispanoamericana,  1996 
 - 826 p. 
<br/><br/><label>ISBN: </label>968-880-590-4 
<br/><br/><label>LCCN: </label>004174005527005528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8