TY  - BOOK
AU  - Jeannet, Jean-Pierre
AU  - Hennessey, H. David
TI  - Global marketing strategies
SN  - 0-395-71045-6
U1  - 658.8 
PY  - 1995///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - MARKETING
KW  - ADMINISTRACION
KW  - ESTRATEGIA
ER  -