TY  - BOOK
AU  - Solomon, Michael R
TI  - Consumer behavior : buying, having and being
SN  - 0-13-365768-X
U1  - 658.834 
PY  - 1996///
CY  - New Yersey
PB  - Prentice Hall
KW  - MARKETING
KW  - COMPORTAMIENTO DEL CONSUMIDOR
ER  -