Solomon, Michael R <br/><br/>
Consumer behavior : buying, having and being 

 - 3a ed 
 - New Yersey :  Prentice Hall,  1996 
 - 682 p. 
<br/><br/><label>ISBN: </label>0-13-365768-X 
<br/><br/><label>LCCN: </label>002962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>COMPORTAMIENTO DEL CONSUMIDOR
<br/><br/><label>Dewey Class. No.: </label>658.834