TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0-13-190208-3
U1  - 658.8 
PY  - 1996///
CY  - Nueva Jersey
PB  - Prentice Hall
KW  - MARKETING
KW  - ADMINISTRACION
ER  -