Kotler, Philip <br/><br/>
Principles of marketing 

 - 7a ed 
 - Nueva Jersey :  Prentice Hall,  1996 
 - 712 p. 
<br/><br/><label>ISBN: </label>0-13-190208-3 
<br/><br/><label>LCCN: </label>002878 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADMINISTRACION
<br/><br/><label>Dewey Class. No.: </label>658.8