Mc Carthy, E. Jerome <br/><br/>
Marketing 

 - 11a ed 
 - México :  Irwin,  1996 
 - 814 p. 
<br/><br/><label>ISBN: </label>84-8086-180-0 
<br/><br/><label>LCCN: </label>002889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8