Kotler, Philip <br/><br/>
Principles of marketing : learning guide 

 - 7a ed 
 - New Jersey :  Prentice Hall 
 - 478 p. 
<br/><br/><label>ISBN: </label>0-13-233842-4 
<br/><br/><label>LCCN: </label>002819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8