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  <titleInfo>
    <title>Kleppner's : advertising procedure</title>
  </titleInfo>
  <name type="personal">
    <namePart>Russell, Thomas</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Lane, W. Ronald</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Yersey</placeTerm>
    </place>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>1995</dateIssued>
    <edition>13a ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">| 0</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Ing</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lés</languageTerm>
  </language>
  <physicalDescription>
    <extent>799 p.</extent>
  </physicalDescription>
  <subject>
    <topic>PUBLICIDAD</topic>
  </subject>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">0-13-348830-6</identifier>
  <identifier type="lccn">002568</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">220712</recordCreationDate>
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