West, Alan <br/><br/>
Marketing para todos 

 - Buenos Aires :  Addison-Wesley Iberoamericana,  1994 
 - 306 p. 
<br/><br/><label>ISBN: </label>0-201-62576-2 
<br/><br/><label>LCCN: </label>000363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8