00646nam a2200241Ia 4500001000700000003000400007008004500011010001100056041001400067100001700081700002400098700002300122245007300145260002900218300001100247650002700258650002200285650001400307650002400321650002100345650002800366082001000394002324LIB220712b1991        py ||||| |||| 00| 0 spa d  a002324  aEspañol  aEngel, James  aVarshaw, Martín R  aKinneder, Thomas C  aPromotional strategy : managing the marketing communications process  bIRWIN,aBostón :c1991  a753 p.  aCOMERCIO INTERNACIONAL  aCOMERCIO EXTERIOR  aMARKETING  aRELACIONES PUBLICAS  aRECURSOS HUMANOS  aESTRATEGIA DE PROMOCION  a382.4