Engel, James <br/><br/>
Promotional strategy : managing the marketing communications process 

 - Bostón :  IRWIN,  1991 
 - 753 p. 
<br/><br/><label>LCCN: </label>002324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMERCIO INTERNACIONAL<br/>COMERCIO EXTERIOR<br/>MARKETING<br/>RELACIONES PUBLICAS<br/>RECURSOS HUMANOS<br/>ESTRATEGIA DE PROMOCION
<br/><br/><label>Dewey Class. No.: </label>382.4