Frrel, O.C <br/><br/>
Estrategia de marketing 

 - 6a ed 
 - México :  Cengage,  2018 
 - 440 p. 
<br/><br/><label>ISBN: </label>978--607-526-415-8 
<br/><br/><label>LCCN: </label>018592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8