Hoyer, Wayne D <br/><br/>
Comportamiento del consumidor 

 - 6a ed 
 - México :  Cengage,  2015 
 - 495 p. 
<br/><br/><label>ISBN: </label>978-607-519-957-3 
<br/><br/><label>LCCN: </label>018591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.834