Czinkota, Michael <br/><br/>
Marketing internacional 

 - México :  Cengage,  2013 
 - 678 p. 
<br/><br/><label>ISBN: </label>978-607-481-948-9 
<br/><br/><label>LCCN: </label>018587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8