Kotler, Philip <br/><br/>
Marketing 

 - 16 ed 
 - México :  Pearson,  2017 
 - 709 p. 
<br/><br/><label>ISBN: </label>978-607-32-3860-1 
<br/><br/><label>LCCN: </label>018585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8