Kotler, Philip <br/><br/>
Dirección de marketing 

 - 15 ed 
 - México :  Pearson,  2016 
 - 689 p. 
<br/><br/><label>ISBN: </label>978-607-32-3700-0 
<br/><br/><label>LCCN: </label>018584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8