Kotler, Philip <br/><br/>
Fundamentos de marketing 

 - 13 ed 
 - México :  Pearson,  2017 
 - 640 p. 
<br/><br/><label>ISBN: </label>978-607-32-3845-8 
<br/><br/><label>LCCN: </label>018583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8