Kotler, Philip <br/><br/>
Marketing 

 - 14 ed 
 - México :  Pearson,  2012 
 - 611 p. 
<br/><br/><label>ISBN: </label>978-607-32-1420-9 
<br/><br/><label>LCCN: </label>017766 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8