McCarthy, E. Jerome <br/><br/>
Basic marketing : a global : managerial approach 

 - Boston :  IRWIN,  1993 
 - 793 p. 
<br/><br/><label>ISBN: </label>0-256-12877-4 
<br/><br/><label>LCCN: </label>001438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING INTERNACIONAL<br/>COMERCIO INTERNACIONAL
<br/><br/><label>Dewey Class. No.: </label>658.8