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  <titleInfo>
    <title>Publicidad comercial</title>
  </titleInfo>
  <name type="personal">
    <namePart>Cohen, Dorothy</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Diana</publisher>
    <dateIssued>1986</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">| 0</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Esp</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">año</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">l</languageTerm>
  </language>
  <physicalDescription>
    <extent>719 p.</extent>
  </physicalDescription>
  <subject>
    <topic>PUBLICIDAD</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD COMERCIAL</topic>
  </subject>
  <subject>
    <topic>PROMOCION DE VENTAS</topic>
  </subject>
  <subject>
    <topic>REVISTAS</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD POR TELEVISION</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD POR RADIO</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD POR CORRESPONDENCIA</topic>
  </subject>
  <classification authority="ddc">659.13</classification>
  <identifier type="isbn">968-13-0928-6</identifier>
  <identifier type="lccn">001349</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">220712</recordCreationDate>
    <recordIdentifier source="LIB">001349</recordIdentifier>
  </recordInfo>
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