TY  - BOOK
AU  - Ghemawat, Pankaj
TI  - Redefining global strategy: crossing borders in a world where  differences still matter
SN  - 978-1-59139-866-0
U1  - 658.012 
PY  - 2007///
CY  - Boston
PB  - Harvard Business Scholl Press
KW  - ESTRATEGIA
ER  -