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  <titleInfo>
    <title>Las claves del marketing actual: teorías y métodos para la realidad latinoamericana</title>
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    <namePart>Stern,Jorge</namePart>
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  <name type="personal">
    <namePart>E.Testorelli,Guillermo  A</namePart>
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  <name type="personal">
    <namePart>Vicente, Miguel A</namePart>
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  <name type="personal">
    <namePart>Albarellos, Aldo F</namePart>
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  <name type="personal">
    <namePart>Altieri, Claudia</namePart>
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  <name type="personal">
    <namePart>Aristizabal, Pablo</namePart>
  </name>
  <name type="personal">
    <namePart>Baldomar, Juan P</namePart>
  </name>
  <name type="personal">
    <namePart>Cascallares, Alberto G</namePart>
  </name>
  <name type="personal">
    <namePart>Cleres, Benito</namePart>
  </name>
  <name type="personal">
    <namePart>Coria, Mónica G</namePart>
  </name>
  <name type="personal">
    <namePart>Erdellan, Claudio R</namePart>
  </name>
  <name type="personal">
    <namePart>Innecco, Miguel A</namePart>
  </name>
  <name type="personal">
    <namePart>Rico, Ruben R</namePart>
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  <name type="personal">
    <namePart>Rubinsztein, Jorge</namePart>
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    <place>
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    <publisher>Norma</publisher>
    <dateIssued>2005</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <extent>432 p.</extent>
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  <subject>
    <topic>MARKETING</topic>
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  <classification authority="ddc">658.1</classification>
  <identifier type="isbn">987-545-209-2</identifier>
  <identifier type="lccn">013281</identifier>
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