TY  - BOOK
AU  - Bernhard, Kenneth L
AU  - Kinnear, Thomas C.
TI  - Cases in marketing management
SN  - 0-256-08832-2
U1  - 658.8 
PY  - 1991///
CY  - Boston
PB  - Irwin
KW  - MARKETING
KW  - ADMINISTRACION
ER  -