Bernhard, Kenneth L <br/><br/>
Cases in marketing management 

 - 5a ed 
 - Boston :  Irwin,  1991 
 - 815 p. 
<br/><br/><label>ISBN: </label>0-256-08832-2 
<br/><br/><label>LCCN: </label>001189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADMINISTRACION
<br/><br/><label>Dewey Class. No.: </label>658.8