TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H.
TI  - Marketing management : knowledge and skills
SN  - 0-256-09225-7
U1  - 658.8 
PY  - 1992///
CY  - Boston
PB  - Irwin
KW  - MARKETING
KW  - ADMINISTRACION
ER  -