Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills 

 - 3a ed 
 - Boston :  Irwin,  1992 
 - 943 p. 
<br/><br/><label>ISBN: </label>0-256-09225-7 
<br/><br/><label>LCCN: </label>001188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADMINISTRACION
<br/><br/><label>Dewey Class. No.: </label>658.8