Braidot, Néstor P Marketing total - 3a ed - Buenos Aires : Macchi, 1993 - 409 p. ISBN: 950-537-205-1 LCCN: 001181001182 Subjects--Topical Terms: MARKETINGANALISIS DE MERCADEOPRODUCTOMARKETING INTERNACIONALINFORMACIONMERCADOTECNIA Dewey Class. No.: 658.8