Cateora, Philip R <br/><br/>
Marketing internacional 

 - 10a ed 
 - México :  McGraw- Hill,  2001 
 - 810 p. 
<br/><br/><label>ISBN: </label>970-10-2907-0 
<br/><br/><label>LCCN: </label>012739012740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ESTRATEGIAS<br/>MERCADO
<br/><br/><label>Dewey Class. No.: </label>658.8