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Temas clave en marketing relacional

Alfaro Faus, Manuel

Temas clave en marketing relacional - Madrid : McGraw-Hill, 2004 - 229 p.

ISBN: 84-481-4236-5

LCCN: 012393

Subjects--Topical Terms:
MARKETING
CRM
CLIENTES
TELECOMUICACIONES

Dewey Class. No.: 658.8

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Temas clave en marketing relacional